My experience in the bridal industry spans over 20 years. During this time, I have built several businesses, studied market development as a wedding industry researcher in Ukraine, and collected wedding photography, observing how the aesthetics of celebrations and bridal looks have evolved. All of this gave me a clear understanding: my mission is not only to create gowns but also to contribute to the growth of the Ukrainian bridal industry by revealing its uniqueness to the world. This is how YEDYNA was born — a brand born from an inner calling to create gowns with a story. For us, it is not just about fashion; it is about the woman and her personal moment of truth, when she looks in the mirror and feels: ‘This is me. I am the one and only.
We strive for every bride — regardless of her country, wedding style, or cultural traditions — to feel one and only, both inside and out, reflecting her own feelings and desires. At the same time, we aim to share the value of the Ukrainian bridal industry with the world, showcasing its depth, craftsmanship, and contemporary approach, while building strong and lasting partnerships across the globe.