White Wedding Platform

On October 4-5, the largest event in the wedding industry this fall took place in Milan - White Wedding Platform.

24 brands from Ukraine, known throughout the world, presented their new collections to the public.

All possible models of wedding dresses were presented to the public - from lush classic looks to modern and even futuristic lace jumpsuits combined with high boots.

The fashion show took place in the garden of an ancient 18th-century villa near Milan - Villa Borromeo D'Adda – and it gave the event a special touch.

This is the first time we are organizing such a large event in Milan.

“This is the first time we are organizing such a large event in Milan. Our goal was to create a vibrant community of professionals who will shape the future of the wedding industry, a place for communication, sharing knowledge and creating new contacts. I am very glad that our team succeeded,” commented Maryna Vasylieva, one of the founders of the White Wedding Platform and owner of the Yedyna brand.

White Wedding Platform

White Wedding Platform brought together wedding industry experts not only from Italy and Ukraine, but also from Canada, the USA and other countries. Among the guests were fashion experts, influencers, representatives of reputable glossy publications, stylists and organizers of world-famous fashion events.

At the event "Yedyna" presented the new collection "Divine Allurement".

This collection, created for the elegant, active and modern bride, embodies a celebration of love, life and positive emotions.